Mochi Health vs Noom Med
Side-by-side on pricing, clinical support, insurance coverage, and medication options for 2026.
| Mochi Health | Noom Med | |
|---|---|---|
| Starting price | $99/mo | $149/mo |
| Insurance support | Yes | No |
| Clinical support | Medium (provider check-ins) | App-based |
| Medication forms | Injection, Pill | Injection |
Mochi is a medical program that optimizes for insurance coverage. Noom Med is a behavioral program that prescribes medication as one piece of a broader habit-change system. If you already know you want medication and want it covered, pick Mochi. If you want the psychology-of-eating work with meds as an adjunct, pick Noom.
Who wins on what
Two different theories of weight loss
The underlying philosophy is different. Mochi treats obesity as a medical condition and optimizes for getting the right medication at the lowest cost. Noom treats weight loss as a behavioral problem that medication can accelerate but not replace. Noom Med layers GLP-1 prescribing on top of Noom's CBT-based habit app — you still do the daily psychology-of-eating curriculum, meet with a coach, and log meals.
For patients who have tried medication without behavioral change and gained it back, Noom's model addresses the relapse problem directly. For patients who just want medication and have insurance that might cover it, the Noom app layer is overhead they don't need.
Cost math: Mochi wins if you're insured
Mochi bundles medical care and medication at $99/month, then chases insurance coverage. With commercial insurance that covers GLP-1s, patients often end up at $0–$25 effective monthly cost.
Noom Med is $149/month for the program and does not run insurance benefits. Drug cost is separate and usually runs $349–$499 cash-pay via LillyDirect or NovoCare. Total monthly cost is typically higher than Mochi unless you highly value the Noom curriculum as standalone content.
Frequently asked questions
Can I use Noom's app without Noom Med?
Yes. Noom's behavioral app is available as a standalone product at a lower price. Some patients pair the standalone Noom app with a cheaper prescribing program like Mochi — capturing both the coverage navigation and the behavioral content.
Is Noom Med's medication branded or compounded?
Noom Med prescribes branded Zepbound, Wegovy, and other FDA-approved GLP-1s. The price point reflects the program rather than the drug — you still pay the drug cost separately via the pharmacy.
Which has better long-term retention?
Published data on post-GLP-1 weight regain is still emerging, but programs that layer behavioral content tend to show better retention than cash-pay-only prescribing. Noom's psychology-of-eating curriculum is the most established in this space.
Not sure which is right for you? Take the Sherpa Matcher — it accounts for your goals, budget, and insurance in 60 seconds.