Noom Med vs PlushCare
Side-by-side on pricing, clinical support, insurance coverage, and medication options for 2026.
| Noom Med | PlushCare | |
|---|---|---|
| Starting price | $149/mo | $139/mo |
| Insurance support | No | Yes |
| Clinical support | App-based | Medium (provider check-ins) |
| Medication forms | Injection | Injection |
Different categories of program. Plushcare is general telehealth with GLP-1 prescribing inside it, built around in-network insurance relationships. Noom Med is a behavioral app with prescribing added. If insurance covers the visit, Plushcare is hard to beat on cost. If you want the CBT-based eating curriculum, Noom.
Who wins on what
Different jobs
Plushcare's core value is being in-network. If your insurance plan includes telehealth, the visit copay is often $0–$25, which makes Plushcare one of the cheapest entry points into GLP-1 prescribing. The drug side is a separate question — Plushcare will help run a PA but it's not the main design of the program.
Noom Med's core value is the app. Patients use it daily, work through the eating-psychology curriculum, and treat the medication as one input among several. If you close the app after the first week, you're paying for something you don't use.
These programs don't really compete for the same patient. The decision is whether your priority is "lowest cost via insurance" or "behavioral depth."
Frequently asked questions
Can I use Plushcare and the Noom app together?
Yes — it's a solid stack. Plushcare handles the in-network medical layer (cheap with insurance), and the standalone Noom app handles the behavioral content. You skip Noom Med's premium and still get both pieces.
Does Noom Med have any insurance support?
Noom Med operates as cash-pay for the program. It will write a prescription that could be filled via an in-network pharmacy, but it does not run PAs or bill the visit to insurance.
Which handles GLP-1 side effects better?
Plushcare has more clinician contact time via the in-network telehealth model. Noom Med's coaching layer is more oriented around eating behavior than around titration management. For patients with meaningful GI side effects, Plushcare's clinical cadence is more useful.
Not sure which is right for you? Take the Sherpa Matcher — it accounts for your goals, budget, and insurance in 60 seconds.